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Taking Stock of Your Marketing Calendar
We are almost halfway through 2018. Are you on track with your marketing calendar? Marketing activities should have been set up to support your sales goals. What worked during the first half? What...
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What’s the Difference Between Branding and Marketing?
In talking with a business owner the other day, the question came up: “What’s the difference between branding and marketing?” In my opinion the two concepts are intertwined and dependent on each other....
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Why Content Marketing is So Important to Your 2017 Online Visibility
Everyone knows that content marketing is important. It seems everywhere I look there is lots of discussion about it. Content marketing provides a number of things to your company’s visibility on the...
View Article52 Types of Marketing Strategies via Cult Branding
Thanks Cult Branding! Great info and I like the way you’ve made it easy to understand with examples. 52 Types of Marketing Strategies from The Cult Branding Company tag: Marketing Strategy Nod to...
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First Comes Marketing Strategy
So often I’ll get a request from a company representative for a price on execution of a piece of marketing. A Facebook page. A website. Maybe a PDF brochure or a prospecting email. All of these items...
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Knowing Your Target Market: Three Generations in the Workforce
Creating persuasive messages and distributing them in targeted media that your audience and market will respond to everything in marketing. If you are targeting a business to business customer, you are...
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The 4 P’s vs the 4 M’s of Marketing
Speaking about Marketing Strategy In the early marketing courses in college, they teach the 4 P’s of marketing: Product, Price, Place, and Promotion. I believe that the 4 M’s in marketing plan are a...
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Preparing Your 2016 Marketing Plan
Have you been keeping up with your 2015 marketing program? Perhaps your plan called for posting weekly in social media for your company and sending out a press release quarterly. Are you on track with...
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Book Review: Star Brands
Carolina Rogoll’s new book, Star Brands: A Brand Manager’s Guide to Build, Manage & Market Brands is a great resource for anyone seeking structured guidance on creating a brand plan. Rogoll...
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Want a Quick Way to Learn the Demographics of a Zip Code?
For income, age, lifestyle and population density of any particular area, Zip Tapestry, a handy website tool, allows you to just type in a zip code and have quick demographic info at your finger tips....
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Researching Household Income for Your Marketing Plan?
Having a tool that allows you to modify the settings can be really helpful. That’s why I like this interactive map that is driven from data from the US census. If you are including average household...
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How do You Go About Branding and Marketing a City, County or State?
How important is it that people know about your city, county or state? Test yourself on your ability to name the 50 states here. I think you’ll agree that the scores make it apparent which ones invest...
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If you only had $5000 to Spend on Marketing, What would You Do?
I was recently asked by a small business owner, “If I only have $5000 to spend on marketing… What would you do for my business?” Generally, its best to begin with a plan rather than jump in on a...
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Keeping Your Marketing Efforts Secure
We all want to keep our marketing efforts secure. By now, you’ve probably heard about HeartBleed, the security loophole that is very serious for many many websites. Time to change your password on your...
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Online Marketing Guide Helps with Branding
Trying to build your brand? Should you focus on Twitter or Facebook? A quick glance at this chart (green means go) you’ll know what to do. The guide indicates which social media program is best to use...
View ArticleSelecting Specific Words for Marketing and Branding Your Website to Increase...
Are you working on your website marketing and having second thoughts about your search engine keyword choices? Sometimes it may seem that hardly anyone is searching for the terms you have on your...
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Time To Increase The Marketing Budget? CEO Small Business Confidence is High...
A little over a year ago I quoted Vistage’s CEO Confidence Index. Now, CEO’s optimism is at a 2 year high. If your company is a Business to Business Manufacturer, now may a good time to up your...
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Shifting Demographics May Mean More Intense Marketing to a Shifting Group of...
Marketers know that a change in a household can signal a great marketing opportunity. The beginning of school. Moving to college. Buying a home. Getting married. Having that first child. Shifting...
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Are You Getting the Best Bang for Your Buck with Your Marketing Dollar?
What’s the best way to spend the marketing dollar to get more customers? Isn’t that the fundamental question in marketing? Supporting sales is what marketing is all about. “Follow the money” is a good...
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Can Marketing Help to Generate Leads Even in an Uncertain Economy?
Source: Vistage CEO Confidence Index — Q2 2012 This index of first quarter 2012 from Vistage tracks the confidence level of CEOS and small business owners against the GDP YOY (Gross Domestic Product...
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